In the past couple years, real estate values have been the subject of many debates and news stories. With a down market, many home sellers are finding it hard to get the price they want and many are finding it hard to get a return on their investment. This doesn't mean it is not possible to get your asking price and make a little profit. There are right and wrong ways to sell a home, you just need to understand both sides.
Selling Solo or Through an Agent?
"I can sell my home myself" is often the first words of a bad deal. Many homeowners decide to go at it alone, trying to save money on the sale. For many this is the single mistake that keeps their home on the market and often results in a loss in profits. The average agent's cut is 2.5-3%. This can actually be negotiated down due to the competition real estate agents have from discount brokers and flat-rate services. Additionally, the benefits of an agent's years of expertise may yield a higher selling price, cancelling out the commission altogether.
Pre-Inspect and Repair
Before you sell a car, you would get the broken headlight fixed, or deduct the amount of the repair from the asking price. A home is no different. If a buyer sees a minor or major repair that is needed, they will negotiate you down from your asking price to cover the cost of the repair. Have your house inspected and make any repairs that will drive the price down. You want to sell your buyers on the features, stability, and possibilities of your house becoming their dream home, this is hard to do if you have leaking faucets and bad wiring.
Pricing and Value
If you have been following the real estate market or even talking with your neighbors, you know the market is down and prices have fallen. When you decide to sell your home, you have to keep the price within the current market and price it similar to other homes for sale in your neighborhood, even if you feel your home is worth more. Pricing too high will slow your sale and often result in a desperate sale later. Remove your emotional attachment and price your home at what the market deems is the true value.
Clean, Stage, and Prepare to Leave
One of the biggest mistakes made by first time home sellers is the lack of preparation. When you are selling your home, you are selling the structure, not the clutter. Remove as much as you can so your prospective buyers can get a good look at the floors, walls, and surfaces of the home. Your best tool for selling your home is your buyer's imagination of what the home can become when they move in, not what it looks like as you live in it.
Take Compelling Photos
Whether you are selling solo or using an agent, a picture is still worth a thousand words. You can easily find listings with blurry, low quality pictures of the property, and you will more than likely see those years from now as the house stays on the market. Be sure to take high quality photos of the outside, landscape, inside, and the unique features of the home to catch the buyer's attention and make them want to tour the home.
Selling your home is a big decision filled with planning, preparation and care. Take your time to sell the beauty of your home, research the local market value, and give your buyer the experience they expect when they visit their prospective new home. You will find the smallest details can result in the largest sales.
Sheila Madison is a property blogger who advises both home owners and real estate agents on the proper way to prep a home for quick sale.
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