Top Advantages that your Business can Enjoy from Blogging on a Regular Basis

Blog of the day once again (Photo credit: the Italian voice)

While there is a chunk of businessmen involved in blogging activities to take their business to the ;next level, there is also a section that believes that doing do is simply a waste of time and efforts. However, this is far from truth. Blogging has gained an immense amount of momentum in recent times and its popularity among the masses is commendable. Besides, the increased level of dependency on the internet has only worked immensely in the favor of blogging. The time that you spend blogging is far less whereas the results that you get from the same are monumental and one of the best things about it is the fact that it is available on a global platform. Therefore, if you are looking for a marketing platform like empower network for your business, you must certainly consider blogging for the following benefits that it is likely to offer. 

1.) The most cost-effective ways to market your business:

After social media, blogging definitely follows up as one of the most pocket friendly ways to promote your business on a global platform. There are several platforms that provide blogging services at absolutely no cost. However, if you wish to gain better control, you can opt for self-hosted blogs that are extremely affordable. Besides, the fact that this blog can be included as part of your website makes it all the more appealing as a marketing tool for your business. It is always advisable to have the name of your business as a domain name as it enhances the prospects of getting more customers and credibility.

2.) The business is likely to get more noticeable over a period of time:

When it comes to blogging for your business, it goes without saying that you need to be extremely regular in posting new and fresh content for increased credibility. Besides, when you use the right empower network and an SEO strategy, you are likely to get a better response in the search engines results page. Not just that, you may also get more linkbacks if your content is liked and appreciated by your customers and other site visitors. If you can pull off guest blogging and use high traffic sites to post content with a link back to your blog, you will get an immense amount of traffic to your blog, which eventually increases the possibility of conversion rates.

3.) Helps build a large network over a short period of time:

When it comes to any other methods of marketing your business and the business website, it is very common to invest a colossal chunk of your money to see the results. Blogging, on the other hand is a global medium that lets you connect with customers and other related companies at absolutely no cost or a very minimal amount. This network can help your business gain more customers.

4.) Increased emphasis on your products:

There are two ways in which your products can be the highlight by means of blogging. The first method is to write blog posts on the products that you sell. These blog posts should never be promotional but must offer information that will help the potential customers realize if they fit their needs. The second way to do this is by asking well known bloggers belonging to the niche that your business deals in to review the products that you have to offer. Well known bloggers are often also referred to as influential personalities as their views and opinions are highly valued. This is an excellent way to get your business and your products into focus.

Author’s bio:
Marilyn Osborne is the owner of a well known cosmetics line that uses herbal and naturally occurring elements to produce a wide range of cosmetics. She has recently worked to empower network and is offering several incentives for customers.

Good Financial Advice Is Sometimes Useless

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I was reading over at Bankrate.com and came across an article called "5 steps when you’re 60 and broke". It was your normal 5 steps to do something blog post. It started with a quick story of a 63 year old man out of work for 2 years. Unemployment benefits are running out soon. There are no job prospects in sight. He asks what to do.


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The author proceeds to list 5 things to do. His advice is as follows:

1.Find a job. Fast food, customer service, substitute teaching and cleaning are all jobs that are available in most parts of the country, even when times are tough. They don't pay much more than minimum wage, but sometimes you gotta do what you gotta do just to pay the bills.

2.Cut your housing costs. Between 2005 and 2009, more than 3.8 million people moved in with their relatives, according to the U.S. Census. Moving in with somebody else or renting out a room to split the costs is a time-honored strategy when times are tough.

3.Reduce the cost of owning a car. Defaulting is a bad idea because even if you turn the car back voluntarily, your lender will want you to pay the difference between what the lender was able to sell the vehicle for at auction and what you owed. Try putting the vehicle up for sale yourself. Even if you have to make up the difference, you'll pay less. Replace those wheels with a used car that you pay cash for. Getting rid of that car note will help you cut your  auto insurance costs -- on an old car on which you don't owe money, you can carry cheap liability insurance only.

4.Don't be too proud to apply for whatever help you can get. One good place to start is the government's Supplemental Nutrition Assistance Program, or SNAP, which used to be known as food stamps. This program will help you with the essentials.

5.Keep your health insurance. Under health care reform, there should already be a high-risk health insurance plan available to you -- even if you have a pre-existing condition. Find a knowledgeable insurance agent and ask for help locating an appropriate policy. You'll probably have to accept a plan with a high deductible, but  that's better than having no insurance at all.

I read the ideas and thought the author did a good job with what he had to work with. The unemployed man basically has no prospects and would probably end up on the street if a good job doesn't turn up. It's pretty hopeless for this guy. But thats not the end of the story.

I continued to read further down to the comments. There were four comments just ripping the author apart. The comments were a cross section of people in desperate situations. The sentiment of the commentors was, the advice was frivolous and useless. They saw that the author only could offer advice they already had done. Like looking for work, cutting expenses, get city assistance, and keep you health care. They were infuriated with the last one especially. The stated how would I keep my  health care when I have no income? They said that the only help beyond unemployment, was food stamps. 

In the personal finance blogger world a lot of advice is thrown around. I lump myself in with this bunch. There are many "5 Steps to do  this" or " 10 Steps To Do That" out there. We have to remember that there are real people out there with real personal and financial problems. We give our advice out in a vacuum not knowing its effects. There is a responsibility that must be kept in mind when we write. We owe our readers a personal interest with our words.

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