Here are a few ideas to use in making the public aware of your business and how you may serve them.
Newspapers
Look into the advertising rates for your local newspaper. Even though many people use the Internet to do their searching for goods and services, newspapers are still an option. Newspapers are still a good way to let your customers learn about you. An ad large enough to catch the eye of your customers can be somewhat pricey but you can negotiate a better price for a continual advertising campaign.
If an ad is to pricey for your budget, start out with classified ads because they are less money and you can run it for a longer period of time.
Don't ignore newspapers as a good way to advertise. Also be imaginative in your campaign by contacting a reporter whose beat is related to your business. A interesting news story with your business prominently written about is a cheap way to get new customers.
Radio Stations
Contact your local radio station. Surprisingly, radio stations are an efficient way to advertise. They are affordable and can reach many people looking to find your goods and services.
Stations are flexible and can design a plan for any budget. After arranging a budget, the radio station can schedule your ad at specific times through the day to focus on the most listeners. Of course, the times when most listeners are listening, those times will have premium costs. So it is possible to start with a small budget and still reach your target audience.
Local Television
Like radio stations you can also create a campaign to stay within a budget. Using local television stations can be the quickest way to get the most exposure for your business. These stations have advertising departments that can assist you with finding the target audience you desire. Striking a balance between commercial length and time of day the commercial airs, can help you stay within your advertising budget.
You may think starting out with only a few air plays of your commercial a month will not be effective but studies have shown local television is the most efficient use of a businesses advertising dollars.
Billboards
You have seen the billboards on the side of the road. For local advertising these are great. 24/7 these billboards are working to show the community your goods and services. Billboards can also be targeted by choosing the ones that are on major highways and locations in town.
The better locations have higher rates but they reach more customers. Unlike broad advertising media, like TV and Radio, billboards can focus on specific parts of the city. You can target specific income groups or geographical locations with billboards, depending on the advertising location.
Pamphlets and Coupons
Direct mail, pamphlet, and coupons have been around for a long time and still produce effective results for local companies. You may can find in your mailbox an envelope containing a variety of 10 to 20 coupons from your local businesses and even some national businesses.
The reason you receive these is that advertisers find this type of advertising very effective. As we have discussed before about target advertising, this technique can be very effective. With direct mail of your pamphlets and coupons you can target by income, disposable income, location to the business or a any other specifics target you need.
Pamphlets that describe or sell your businesses services are highly effective because first you have targeted the specific type of customer and their attention is focused on the pamphlet from your company. Pamphlet delivery can be effective in marketing to new customers. You need to make an impression on the customers and help them make the decision to use your service. Including a money off coupon can be a very effective enticement.
The number one reason a business fails is from lack of proper advertising. Not connecting with your customers will doom any business. It's your job as the business owner to determine the type of advertising and marketing your business requires.
