Essential Updates to Improve Your Website's SEO

You need a website optimized for search engines to reach your target audience. With the introduction of Google's mobile-friendly algorithm update in April 2015, it is more important than ever before to have a site that will rank high on SERPs.

The following tips provide an overview of what you can do to increase your rankings and capture the attention of your ideal customer base.

Update Blog Posts Regularly With Fresh Content

Search engines like Google use algorithms to rank websites. These algorithms are constantly changing, and there is no simple formula for success. 

One of the many factors that search engines consider when ranking a website is how often it updates its blog posts with new content. Sites that post fresh content can rank higher than sites that do not update their blogs as frequently.

The more frequently you publish new articles on your site, the higher your rankings. These articles will appear for relevant searches in Google or other search engines. 

If you have a challenge updating your content regularly, you need to consider white label digital marketing services that will create content on your behalf.

Add Keywords to Your Page Title

Your website's title needs to contain relevant keywords that match the type of content on your website to appear on a search engine. If you have a blog post about motivation tips for entrepreneurs, then including words like "entrepreneur," "business," and "motivation" will help people find your site when they search for articles related to this topic.

You can also use a tool like Google Ads Keyword Planner to help you find relevant keywords for your business and target audience. By including these keywords in your title, you'll make it easier for people to find your website when they're searching online.

Optimize Your Website Images

Your website's images need to get optimized with relevant keywords and descriptions to rank well in a search engine. When you add keywords and descriptions to your pictures, it helps the search engine understand what the image is about. 

It can help your site's images rank higher in the search engine results pages, leading to more website traffic.

There are several ways to optimize your website images for SEO. One way is to use the image's file name as the keyword. So, if you have a picture of a motivational poster, you could name the file "Motivational-poster.

Final Verdict

Search engine optimization is the process of making your website rank higher in search results. SEO optimization allows more people to notice and visit your site, resulting in lower bounce rates, increased conversion rates, or increased traffic.

What Makes SEO So Expensive and How to Reduce Those Costs

If there is one thing that is critical to the success of a website, it is its utilization of SEO. SEO or search engine optimization is used to help search engines provide people with the best possible search results. 

The better your SEO, the more likely you are going to show up on the first page. In fact, it is so important that companies such as Coca-Cola and Disney spend millions of dollars just to ensure they remain at the very top. 

Unfortunately, this can make SEO very expensive for the little guys. The following includes further information on why SEO is so expensive and what you can do to reduce those costs.

Why SEO is Expensive

The reason why SEO is so expensive really boils down to three reasons. These include the time it takes for you to begin to rank within search engines (usually a month), the cost of running and maintaining a campaign, and finally, experts who understand what keywords are going to work for your specific business and which are going to waste your money. 

Although there are additional costs such as bidding for placement, these are the most common reasons why you may see a very expensive upfront cost.

Reducing the Cost of SEO

Understandably, most companies, especially if they are new, are likely running on a shoestring budget. Their financial priorities may be focused on paying employees and vendors, and SEO often takes a backseat. 

However, you can reduce a lot of the costs of SEO building by hiring an SEO partner company to take over that aspect of your business and allow you to focus on the rest. They can integrate best SEO practices into your existing marketing initiatives and work as a complement to them, as well as building separate link-building campaigns for your business.

Audit Your Website

One of the most common mistakes business owners make is not auditing their website before launching a marketing campaign. Unfortunately, this can cause higher bounce rates, leading you to have to spend further to attract more visitors to your website. 

However, by taking the time to audit your website and see where issues are present, you are potentially eliminating the need to spend more on your SEO. 

A lot of websites have SEO tools built right in that can help you ensure you have the right metadata to help make sure Google is reading your site correctly and directing the right people there.

Write Content for Your Website

As stated above, keywords are critical to helping search engines connect people with the right type of search results. The more keywords you can add to your site that match your business, the better your ranking will be and the less you have to spend on running ads. 

You can accomplish this by starting a blog within your website. Keywords need to be supported by a lot of content, and having a blog creates a natural way for you to have lots of content about your target keywords without info-dumping on every sales page you have.

Reducing the cost of SEO is something even fortune 500 companies are struggling to do. However, that does not mean it's impossible. In fact, because you are a smaller business, actions such as adding content and auditing your website can go a long way in reducing that cost.

Childcare – An Expertise Work at Home Moms Can Use To Earn Online

Family Child Care (Photo credit: heraldpost)

One of the most favorite topics for parents of newly born babies is … anything related to parenting or child care, and knowing that every second, three to four babies are born, we can be sure that there will be no shortage of people looking for all sorts of advice and information online. Not to forget the child care industry that employees millions of workers. Looking at all these statistics and people who will be seeking information related to childcare, all mothers have an expertise or experience by default that can help them earn some part time income without leaving their homes, simply by researching and writing on the topics related to childcare. 

And the best part is, you will keep learning new things and getting useful information while writing on these topics. Following are five practical ways to earn while writing on these topics … 

Write for sites like eHow or About.com:

If you have good writing skills, then you can apply as a freelance writer at the sites like eHow or About.com. You will have to hone your writing skills a bit, but if you can get selected for a site like about.com, then the pay is well worth your time and efforts. Even if you can’t find a job at these high paying websites, you can turn towards any of those revenue sharing websites. All you need is to choose your topics cleverly and every now and then, some of your article will go on to become a continuous source of passive income for a long time to come. 

Write for childcare or babysitting websites:

There are many websites that cater childcare or babysitting industries like sittercity.com or care.com. Knowing that the content is becoming of paramount importance for any website, you can get in touch with these websites and offer your services as a content writer. You might need to have some writing samples, preferably some published ones, but you can arrange some by writing a couple of articles for article directories, or even better, at a blog as a guest blogger.Then you can proceed to use these posts as samples while getting in touch with established blogs or websites discussing the topics like family, childcare, parenthood, babysitting, and offer your writing services. 

Start your own blog:

As earlier suggested, there is no shortage of people who are expecting a baby, or they've just had a baby, and they are all ears for any kind of advice or information related to feeding, clothing, caring, educating, or looking after their kids in general. And these parents will always listen to some help coming directly from a parent who has “been there and done that”. The best part about blogging is, you don’t need to do extensive research, and all you need is to simply share your own experiences, or recommend some good products or solutions, which have helped you in one way or another. Once you have established a community of parents or moms, you can start earn by placing ads, or affiliate links on your blog. 

Publish an E-book:

Writing and earning from an e-book is a route that very few writers take, yet it is one of the most profitable ones. The idea is to choose a niche, which is in demand, and caters a specific problem instead of being too broad, and then write an e-book with the possible solutions. You can search for many different platforms where you can promote your e-book. An e-book can create a stream of passive income, and who knows your e-book can turn out to be a big success and you might be able to land yourself a real book writing deal with a publisher. 

Try Freelance Writing Jobs:

You can search at freelance jobs portals like elance.com or odesk.com with keywords like childcare, baby care, parenting, babysitting, and the likes. You will find many start-ups that will be looking for writers. Once you've formed good relationship with some of your clients, you might be able to get better work from home jobs like social media manager and the likes.

Bio: Misheal Rome shares promotion code for care.com and sittercity code for babysitters looking to sign up with the childcare sites like sittercity or care.com. And that’s not all, at her website you will also find a lot of tips and reviews for products and services which are useful for work at home moms.

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