How to Protect Against Seasonal Fluctuations in Your Small Business

Running a small business is hard enough without throwing seasonal fluctuations in cash flow into the mix as well. While some may believe that seasonal changes only affect businesses such as Christmas ornament retailers or swimwear shops, the reality is that every small business owner will experience a dip or sudden rise in sales at some point throughout the year.

Whether it’s going without an income for months, or experiencing a sharp influx of sales to the point where you run out of inventory, seasonal fluctuations can cause many overwhelming problems for business owners. Today, we're going to tell you the best ways that you can prepare your company for those unexpected highs and lows.

Have a Clear Plan

Do you already have a business plan in place? While this should cover topics such as your target market, product research, and more, it’s also vital that you think about what would happen in the case of fluctuations, including both an influx or reduction in sales. Study your industry well in order to predict shortfalls or opportunities and prepare for them accordingly.

Track Your Progress

If you’re not keeping on top of sales, market changes, and customer enquiries from the get-go, then fluctuations in cash flow will take you by surprise, meaning that you’ll be ill-prepared to deal with them. When it comes to making informed decisions in your business, this data is key - not gut feelings or hunches.

Make Your Business Scalable

No one wants to throw money away on resources they won’t use, so the trick is to be able to scale your resources up and down as needed. Demand and your need for resources go hand-in-hand, so don’t over-commit. For example, if you only need additional assistance for 3 months during the year, don’t commit to a year-long contract with a member of staff.

Diversification is the Key

By diversifying your products or services, you can better protect your small business from the harmful effects of seasonal fluctuations. You could diversify where you sell (geographic diversification), what you sell (product diversification) or who you sell to (customer diversification). 

While this might sound like a lot of hard work, it could be as simple as selling your winter stock during the summer months online to those living in the Northern Hemisphere.

Be Realistic

It’s important to be realistic about your expectations (rather than setting them too high), particularly during the beginning stages of your business. After all, no one wants to stretch their business, nor should they suffer from the dreaded ‘business owner burnout’. 

If, at the end of the day, you’ve sold your stock and met your budget, then this is a far better situation to be in than one where you’ve got tonnes of excess stock and are unable to pay your employee wages.

Avoid Ignorance

If you do experience seasonal fluctuations, it’s vital that you take action immediately to counteract its harmful effects. Start by seeking the advice of a business professional and then begin working on a solution. 

Can you offer a special promotion during a slow period or stock up on items which are the most popular? These are just some of the questions you will have to navigate as you work to protect your business against seasonal ebbs and flows.

Through taking on this advice, you’ll soon have a small business that isn’t just scalable, but also effectively protected against seasonal fluctuations. Onwards and upwards!

Author bio: Melanie Doncas is a content writer for Lumi, an Australian fintech specialising in unsecured business loans. She is passionate about helping SMEs, entrepreneurs, and startups to grow their business.

How to Protect Against Seasonal Fluctuations in Your Small Business

Running a small business is hard enough without throwing seasonal fluctuations in cash flow into the mix as well. While some may believe that seasonal changes only affect businesses such as Christmas ornament retailers or swimwear shops, the reality is that every small business owner will experience a dip or sudden rise in sales at some point throughout the year.

Whether it’s going without an income for months, or experiencing a sharp influx of sales to the point where you run out of inventory, seasonal fluctuations can cause many overwhelming problems for business owners. Today, we're going to tell you the best ways that you can prepare your company for those unexpected highs and lows.

Have a Clear Plan

Do you already have a business plan in place? While this should cover topics such as your target market, product research, and more, it’s also vital that you think about what would happen in the case of fluctuations, including both an influx or reduction in sales. Study your industry well in order to predict shortfalls or opportunities and prepare for them accordingly.

Track Your Progress

If you’re not keeping on top of sales, market changes, and customer enquiries from the get-go, then fluctuations in cash flow will take you by surprise, meaning that you’ll be ill-prepared to deal with them. When it comes to making informed decisions in your business, this data is key - not gut feelings or hunches.

Make Your Business Scalable

No one wants to throw money away on resources they won’t use, so the trick is to be able to scale your resources up and down as needed. Demand and your need for resources go hand-in-hand, so don’t over-commit. For example, if you only need additional assistance for 3 months during the year, don’t commit to a year-long contract with a member of staff.

Diversification is the Key

By diversifying your products or services, you can better protect your small business from the harmful effects of seasonal fluctuations. You could diversify where you sell (geographic diversification), what you sell (product diversification) or who you sell to (customer diversification). 

While this might sound like a lot of hard work, it could be as simple as selling your winter stock during the summer months online to those living in the Northern Hemisphere.

Be Realistic

It’s important to be realistic about your expectations (rather than setting them too high), particularly during the beginning stages of your business. After all, no one wants to stretch their business, nor should they suffer from the dreaded ‘business owner burnout’. 

If, at the end of the day, you’ve sold your stock and met your budget, then this is a far better situation to be in than one where you’ve got tonnes of excess stock and are unable to pay your employee wages.

Avoid Ignorance

If you do experience seasonal fluctuations, it’s vital that you take action immediately to counteract its harmful effects. Start by seeking the advice of a business professional and then begin working on a solution. 

Can you offer a special promotion during a slow period or stock up on items which are the most popular? These are just some of the questions you will have to navigate as you work to protect your business against seasonal ebbs and flows.

Through taking on this advice, you’ll soon have a small business that isn’t just scalable, but also effectively protected against seasonal fluctuations. Onwards and upwards!

Author bio: Melanie Doncas is a content writer for Lumi, an Australian fintech specialising in unsecured business loans. She is passionate about helping SMEs, entrepreneurs, and startups to grow their business.

Business Economics 101 - How To Balance A Business Budget

Business economics deals with the strategies, organization, and management of a business. Budgets are extremely important to any business and are difficult to manage even at the best of times. It’s best to expect the unexpected; as the business is most likely never static, neither will the budget be.

Budgeting Benefits

Simply put, budgeting helps establishments manage their costs. It can aid with knowing whether or not the profit goals can be met, and if applicable, what they should even be. They help set a certain kind of control for a business to run with. Planning during business peaks can help determine the best times to add additional inventory or labor, or when to decrease labor and plan vacations for employees, plan meetings, etc. It’s always important to keep the budget updated as well, on a monthly basis. Make cuts in labor or inventory where necessary, or add. One of any business’ priorities should be to try to manage the budget well.

Adjusting And Stabilizing Budgets

It is recommended to adjust the budget of any business to see if there is any room for improvement. Adjusting budgets can be quite the risk, but they can end up being well worth it. Wait to see what the results of the income will be, and if it’s positive, then it may be plausible to keep going with the new set budget. It’s also critical to be able to effectively respond to unexpected budget cuts. If an important customer decides that their own budget cannot support purchasing the business’s goods or services, notice how long it affects the amount of money lost. Within that range of time, a business could look for a new, reliable client to at least have some sort of stability with budget.

Strategies For Businesses

An effective strategy to maintain a balanced budget and to keep the profits sort of ‘locked’ is to introduce employee performance bonuses. Employees will have an incentive to work extra hard to sell the brand product or service in order to meet the company’s ideal quota, and to receive the bonus. A business must know how to trim their expenses when needed, and know how long a set amount of money (from profit) can last them, and what it can be used for in benefit for the company. Lowering expectations for revenue and upping the cost of everything (while planning out the budget for the month) can aid in maintaining it. That however requires becoming more conservative as an owner or employee in charge. Less expensive equipment may be purchased or borrowed—not all offices need the top of the line computer brand.

Being conservative about everything in a business however could be a downfall. It’s important to know when it would be okay to reach for certain investments. And although adjusting a budget is okay in order to see how it plays out, it is wise to stick to the most efficient budget in any month throughout the year. Of course, revenues for businesses always depend given the time of the year. Everything should be taken account for when financing is involved.

Author Bio
Loren is a financial consultant working with a Mortgage Firm. She is a frequent Pinterest user. Recently she found about rapid advance reviews on Pinterest and how they help business grow when they are stuck financially.

Retirement: Four Tips for Getting Your Finances in Order

Getting your finances in order before you retire is a great idea for anyone who is either planning their retirement, or who has suddenly found themselves in a position where they are being forced to retire. Financing for your later years doesn't have to be scary. If you are looking for a way to get your money in order before you stop working, try these four tips.

Rid Yourself of Debt

The best way to make sure that you don't outlive your money, is to cut your expenses down as much as possible. Make plans to use your retirement funds to pay off any existing debts that you have. If you don't have enough in savings to cover your debts and your income will not give enough coverage, you might want to consider filing for bankruptcy. According to a chapter 7 attorney in St Louis, getting rid of any debt is the best thing you can do to avoid bankruptcy.

Know the Facts

Figure out what your income will be. There are many people who do not know how much they can expect from their pension, their retirement fund, or Social Security. Fortunately, there are a lot of ways to find this information. Several months before you retire, gather together any documentation you have about your retirement accounts, and contact each fund manager. Also start the application process for Social Security. This usually won't take long and can help you on your way to budgeting and planning for the future.

Future Planning

Decide what you want to do in your retirement. Believe it or not, very few people actually have a plan of how they will spend their retirement. Think about your day to day life, and how you want to spend it, not just a once-a-year trip you'll take. Look into volunteer opportunities, hobbies, and maybe even part-time work. This is the chance to try something new, or something you always wished you could do. Once you know what everyday life will entail, you can plan a more precise budget.

Make Cuts Where Possible

After figuring out what your income and expenses will be, it's time to make a spending plan. If you have more income than expenses each month, come up with a plan to save the money and/or carefully plan major purchases. Be sure to include every payment you might be making, and even unforeseen events like hospital visits or house repairs. If your expenses are greater than your income, however, it's probably time to make some hard decisions about where you can make cuts, or start looking for part-time work. Perhaps it is feasible for you to sell some assets or old valuables to make sure you have enough money.


With these simple tips, panning for financing your retirement won't be a daunting task. The key is organizing and making a plan that will be easy for you to follow. Retirement is a chance to enjoy the fruits of your labor, so start by preparing now to have the time of your life.