Market Know-How: Five Musts When Self-Marketing Your New Business

Creating an effective marketing force is one of the biggest struggles new businesses face. Nonetheless, marketing takes more than a little creativity and a small amount of ingenuity. Being creative and actively seeking new methods to reach people are key when it comes to self-marketing your business. Take a little advice and become a marketing guru by employing these five tips to kick off your self-marketing campaign. 

1. Offer an Incentive

Everyone likes free stuff. Consider featuring a special promotion, contest, or freebie that features a small giveaway to your customers. Delivering an effective incentive to customers will increase your foot traffic, boost your sales and heighten the overall awareness of your company’s opening. Whether it’s a 10% discount for shopping on a certain day, a free sample of your company’s special product or a gift card to use on a later date, the giveaway strategy is a great way to get even more.

2. Host a Demonstration

People don’t buy things that they can’t see. Remember this as you market your product. The best way to increase your revenue is to make sure people see your product. Consider setting up a booth at a local event to demonstrate the effectiveness of your product, or simply have a table set up where customers can manipulate the product themselves.

3. Highlight Your Business and Staff

People naturally follow the direction of others, and they appreciate positivity. Consider using custom map calendars or custom desk calendars to highlight the aspects, products, placement, and people of your business venture. You can offer these as complimentary gifts or as possible incentives. Regardless, using this method helps customers see who and what you are about, which leads to better sales.

4. Invite Testimonials

One of the most effective ways to market your personal business is to share testimonials from other satisfied customers. These statements serve as a quick endorsement for both your company and your product. Ask existing customers to write or record a brief testimonial or consider writing down testimonials as part of a demonstration endeavor. Someone tries the product, loves it, and gives a testimonial outright, which will give new customers that confidence they might need to try your product.

5. Create Empathy

A great way to market your small business is by establishing empathy with customers. One of the most beneficial ways to create this common bond is by participating in and sharing a common goal or effort. Consider sponsoring a school supply or canned food drive. By investing in the local community, the individuals of the community are more likely to invest in your company and product.

Self-marketing your business isn't necessarily easy, but making an effort to get your name on the market takes little more than a bit of creativity and hard work.

Having Trouble Paying for Education? Try These Offbeat Ideas

An organization called Affordable College Online found that by the year 2020, it may cost an average student more than $20,000 to attend a four-year university. It’s also unsettling to realize that the price tag is on the rise, yet an article in the Fremont Tribune says that since 1990, the amount of college debt has ballooned by 511 percent. One of the aims of the Obama administration is to make college more affordable, but until it is, consider trying some of the odd but worthwhile ways of raising money below.
Sell Your Video Game Accounts

In the same way frustrated gamers often purchase “cheats” to help themselves progress past a challenging level, some might be willing to buy established video game accounts, especially if you are very skilled at a rampantly popular game and have accumulated a lot of weapons, points, spare lives or other indicators of success that would mean a lot to a gamer. As reported by Geek.com, one lucky individual was able to sell his Steam.com gaming account and the associated 139 games for $1,000 on eBay.
Be a Liquor Store Auditor

You’ve probably heard of opportunities to be a secret shopper, where you get paid in cash or gifts to do things like eat at restaurants or go to the cinema and then report back about certain elements of your experience. Similar kinds of jobs exist at liquor stores, too. You’ll usually have to get hired by a third-party company, and would later be assigned a task where you attempt to buy liquor at a retailer and see whether or not the cashier asks you for a form of identification. In most cases, there are age limits for this job, meaning you probably won’t be accepted if you already look obviously old enough to drink legally. However, if you’re lucky enough to still look youthful, you might be able to earn as much as thirty dollars for an assignment that could take less than an hour to complete.

Try Competitive Eating

If you’re a dedicated food lover, the curious world of competitive eating might be for you. The Associated Press recently reported about Eric Dahl, a University of Wisconsin computer engineering student who is taking part in eating competitions to finance his studies. Impressively, one instance of winning a challenge earned the student $250 for finishing nine pulled pork barbecue sandwiches in six minutes. If you’re ready to sign up for a competition in your area, bear in mind a fair amount of preparation is probably required. For example, Dahl has carefully altered his diet so he’s able to maintain a slim figure despite his excessive caloric consumption. However, he also stretches his stomach prior to a match by eating ten pounds of cabbage or broccoli along with large quantities of water. Surprisingly, although Dahl walks a few miles a day, lifts weights twice weekly and plays some intramural sports for exercise, he hasn’t had to become the kind of gym enthusiast you might expect to avoid massive weight gain.

As you can see, there are plenty of ways you can earn money to get or stay educated, and they don’t all involve donating plasma or doing something that might get you in trouble, such as selling essays or test cheat sheets. Consider these ideas now no matter which stage you’re at in your education.

Brett Harris is a full-time blogger. You can read his most recent article on the Top 10 colleges for a cheap online degree 2013 here.

Why You Should Consider Moving to a Small Town for Retirement

. (Photo credit: Wikipedia)

Traditional retirement has changed greatly in recent years, as many couples and individuals can no longer afford to keep up with their lifestyles while completely retired. As a result, these people are not fully retiring, but are rather going through with semi-retirement. 

This, however, is not necessary if you can make a few lifestyle adjustments leading up to your big day. One of the most effective adjustments that you can make is moving to a smaller city, as you will find that the difference in the cost of living could make full retirement more palatable. 

Selling Your Home

You might plan to sell the family home before retirement anyway, but if you are buying a condominium in the same city, you might not end up too far ahead. When staying in the city, your condominium could end up costing almost as much as your home, so you will not have much left over.

Some retirees choose to rent a place, but this constantly eats away at your retirement funds and does not provide a return on the investment. If you can sell your house in the large city and move to the suburbs or a smaller town in the same area, you could save hundreds of thousands of dollars. This money can then be put towards your retirement goals, which leaves you in much better financial shape. 

Cost of Living

In addition to the money that you make on the sale of your house, you will find that other expenses are far less in smaller cities. Since you will not have to drive as far to reach destinations, you will spend less on fuel. Things like restaurants and entertainment will be cheaper, unless you move to an exclusive suburb that has an inflated market. 

Quiet Lifestyle

Perhaps the main reason to relocate to a small town is the lifestyle that it affords. You will not have to worry about traffic and crime during your retirement, but can instead spend your time relaxing and enjoying the region.

You can go golfing multiple times per week without worrying about the course being overly crowded and can walk into your favorite restaurant, sometimes without even needing a reservation. The slower pace of life is much easier on you as you age, as you can avoid the big city problems that have plagued you during your working years. 

Checklist before Moving

Before you choose to move to a smaller center, you should consider a few things. First, make sure that you are close enough to visit your children and grandchildren before you go. Nothing is worse than moving on to greener pastures, only to find out that you miss your family and do not get to spend enough time with them.

Secondly, you should ensure that you have the right personality type to make friends in a new environment. You will be starting from scratch in your new town and you will not know anyone. If you struggle to make new friends or are introverted, you could struggle and become lonely very quickly.

Thirdly, you should look at the activities in your new city to see if they interest you. If you do not like fishing or swimming, moving to a beachfront community might not be your best option.

Overall, you have countless choices when selecting a retirement destination, so choose one that not only allows you to reach your financial goals, but your personal goals as well.

Expanding Your Business: 5 Necessary Positions to Fill to Ensure Future Growth

A business owner must look to the future and make plans accordingly. This will allow an entrepreneur to succeed without as many growing pains. To do so, a company must fill positions when anticipating growth. With that being said, here are five necessary positions to fill to ensure future growth.

Electrical engineers

When making plans for the future, many companies will need plenty of electrical engineers as they can help the organization save money and implement new strategies. Without a doubt, when a potential employee has an OU Masters Degree in Electrical Engineering, the company will have a good employee on its hands. Engineering career possibilities are huge, and a company must fill this void ahead of time.

Online marketing

It is no secret that Internet marketing has exploded in popularity in the past few years. This will continue as companies use SEO, Facebook and PPC to get more website visitors. Ideally, a business should support its marketing campaigns by hiring qualified and educated online marketing experts.

Accountant

At first, some entrepreneurs do their own taxes and bookkeeping. While this is a great way to save money, a company should hire a qualified professional. With an accountant, the organization can avoid problems with tax authorities. At the same time, when using an accountant and CPA together, the business will rarely have problems with the books and should save money on taxes.

Human resources

Most small business owners cannot justify the hiring of a full-time human resources worker. As time goes on, one will need to rethink this as an HR rep can help a business avoid breaking laws and can also foster employee relations. Remember, any serious company will have a qualified HR representative that work with the business and employees to make it better for everyone.

IT specialists

When running a small office, some opt to outsource the IT tasks such as server and computer maintenance. This will work to a point. However, when a company grows, it will need a comprehensive solution and will require multiple employees to manage the tasks. Luckily, when hiring qualified IT staff members, a company can have a smooth transition and will not suffer from any serious and irrecoverable errors.

When building a business, one must realize that it is crucial to look to the future. When anticipating problems and needs, an entrepreneur can make more money, and the business will grow faster and with fewer growing pains.

Getting Hired: 5 Positions New Businesses Are Always Looking to Hire

Although the sluggish economy has definitely taken a toll on many individuals, people would be surprised that some employers are always looking to hire certain positions. Moreover, many employers have a hard time filling these positions. For some positions, certain skills are needed, and employers can often only find a few people who have these unique set of skills. If you are having a hard time finding a job, then you should consider gaining the skills to acquire one of these five positions listed below. 

Accountant

Many employers are often in need of qualified accountants. Since the economic recession, the government has placed tight regulations on the ways that people have previously done business. As a result, employers are finding themselves having to keep all of their financial records current. If you are interested in this career, it is important to obtain a bachelor’s degree in accounting, and for the best chances of getting hired, you should also obtain a master’s degree in an accounting related field.

Dental Hygienist

Recently, more people have begun to take steps to stay healthy, and one of the ways that they are doing this is by practicing good oral hygiene. Dental hygienists are needed to clean teeth, take x-rays, and look for signs of decay in a person’s teeth. The field is growing rapidly because many dentists do not desire to have private practices anymore, but instead, they are looking to work in larger offices with lots of dentists. As a result, many hygienists are needed in these offices as well.

Management Information Systems

One of the fastest growing fields is management information systems. Many employers are looking for individuals to help collect and organize their business operations. People who work in the field of management information systems should have a clear understanding of businesses and computers. Since this field is growing so quickly, many colleges are offering online MIS degrees. The UAB Masters MIS program is designed to prepare individuals to pursue careers in the area of management information systems.

Personal Financial Advisor

Since the economic downturn, many people are weary about investing in certain stocks; therefore, they rely on personal financial advisors to educate them about the risks associated with investing. However, their advice is not limited to stocks, but they also educate people on the best ways to save for college and retirement. In order to pursue this field, an individual can get a degree in finance, economics, law, or business.

Medical Manager

A final position that employers are looking to hire is medical manager. A medical manager directs the daily activities of a hospital or other healthcare clinic. With the retirement of many baby boomers, the healthcare field is growing quickly. In order to pursue this career, it is important for individuals to get a degree in healthcare administration.

Even though the economy has caused many degrees to be useless, there are certain fields that can land you a job quickly. By pursuing one of the jobs listed above, you will have a great chance of beginning a career.

April Labarron is a native to Southern California. She has her BA in English/Literature from MSJC in Menifee, Ca. She views her freelance writing, not only as a career, but as her passion. Other areas of interest include; movies, food, singing, soccer, traveling, shopping and a continuous desire for learning. She lives on her own and is accompanied by her Pomeranian named, Elvis. She currently resides in Temecula, CA.

Planning the Best Strategy for your Tax Affairs

There are so many aspects to taxation that it is impossible for a layman to understand everything. You certainly do not want to be paying tax when you need not, and if there are allowances that you can offset against tax, you want to know all about them. A specialist in tax is the answer for you, especially if your finances are particularly complex.

Specialists

Even within the UK tax structure there are specialists working in small sections of legislation and for some people there may be the need for more than a single expert. If you feel you want advice, you need to find an expert with which you can discuss your personal scenario and take it from there.

You may need help on personal affairs or on those of your business. The process will be the same but you are likely to be guided to a different specialist after the initial assessment has been completed. If you are looking for help on a business level you may also need personal help on the assumption you may have large assets. There is always inheritance tax to take into consideration as well as your investments and pension provision.

Start the process

If you find the right company, it is likely that you can begin with a telephone call with no obligation at that stage. That call should identify your general needs. If you then want to proceed further, a meeting can be arranged where you are welcome to bring along your accountant or financial adviser to take things a step further. You are certain to be able to understand the fees involved and what you will get for your money before beginning.

Various areas

Corporate and personal taxation are just two of the areas that may be examined. There are strategies that can relieve you of stamp duty and pension products that maximise tax efficiency. Allowances against tax are widespread and 100% legal. You should be thinking about your taxable income each year and find out what can be done to reduce it. Protecting your assets where legal and possible makes absolute sense.

Inheritance tax is a common area where those with considerable assets need help. It is certain that you can find ways to reduce your liability if you make that call. Capital Gains Tax is another popular area that you can receive advice on and implement measures to handle it in the most efficient way.

Your money is hard earned and building up your assets will have taken hard work, and possibly very long hours. You want to protect them whilst obviously paying the tax that is due. That does not mean you should want to pay tax when it is not necessary to do so.

Tax planning can be fairly complex because it involves so many things. Budgets regularly propose and ultimately pass new legislation throughout the tax regime. If you want to keep abreast of things and know your affairs are being handled in the most tax efficient way, you need an expert.